benrissman's posterous

Digital strategist- helping many of America's most iconic marketing campaigns come to life online.

Facebook expert- providing strategic counsel and overseeing a team that manages more than 50 Facebook pages for leading consumer brands.

Sports junkie- being a lifelong Cubs fan brings an appreciation for the strategy within game as the end result isn't always quite as enjoyable.

Nielsen Social Media Report 2011 Q3

Click here to download:
nielsen-social-media-report-q3.pdf (1.26 MB)
(download)

How Consumers Interact With Brands on Facebook- CMB

  

via Chadwick Martin Bailey

Growth of Social Media- SEJ

Social-media-black-637x5603

via Search Engine Journal

The Anatomy of a Fan- MoonToast

Moontoast-anatomy-of-a-fan

via Moontoast

TIME: 50 Best Websites of 2011

Altimeter Framework For Social Analytics

 

64 Facebook Marketing Strategies

Picture_88

via SocialMediaOnlineClasses.com

Facebook Mobile Usage- Dan Zarrella

Picture_36

via Dan Zarrella

Facebook Page Executions II

Interesting Facebook brand page executions:

Brand Apps
Claussen Pickles: http://www.facebook.com/ClaussenPickles (sweeps + coupon)
Picture_9
Tillamook Cheese: http://www.facebook.com/TillamookCheese (image burned grilled cheese)
Picture_13
Twix: http://www.facebook.com/twix.us (in-game status updates)
Picture_7
Skinny Cow: http://www.facebook.com/TheSkinnyCowUS (Molly Shannon + crowdsourcing)
Picture_6

Mentos: http://www.facebook.com/MentosUS (friend advice app)
Picture_1
Dunkin' Donuts: http://www.facebook.com/DunkinDonuts (check-in to become president)
Picture_2

T.G.I.Friday's: http://www.facebook.com/TGIFridays (buy beer for friend app)
Picture_49

Stoli Vodka: http://www.facebook.com/Stoli (alter ego app)
Picture_37
Samsung TV: http://www.facebook.com/SamsungTV (sweeps)
Picture_44
Subway: http://www.facebook.com/subway (sweeps)
Picture_45

WWE: http://www.facebook.com/WWEtoughenough (real time fan chat)
Picture_38
Lancome: http://www.facebook.com/lancome (virtual make-up + e-commerce)
Picture_39
NIVEA: http://www.facebook.com/NIVEAusa (Rihanna ticket sweeps)
Picture_40

Tony Awards: http://www.facebook.com/TheTonyAwards (video storytelling)
Picture_32
Corona: http://www.facebook.com/corona (contests)
(download)

Chicken of the Sea: http://www.facebook.com/ChickenoftheSea (story contest)
Picture_35
Omni Hotels: http://www.facebook.com/omnihotels (book a room)
Picture_27

Miller High Life: http://www.facebook.com/millerhighlife (high life fan in ad)
Picture_25
KLM: http://apps.facebook.com/tileyourself/ (fan photos on plane)
Picture_26

Bud Light: http://www.facebook.com/BudLight ($10MM NFL Draft contest)
Picture_18

Operation Repo: http://www.facebook.com/OperationRepo (exclusive fan content)
Picture_21

Bergdorf Goodman: http://www.facebook.com/bergdorfgoodman (Fendi bag design contest)
Picture_19

Timberland: http://www.facebook.com/timberland (tree planting challenge)
Picture_20

Frito Lay: http://www.facebook.com/FritoLay (flavor kitchen + sweepstakes + giveaway)
Picture_17
F-commerce
Urban Outfitters: http://www.facebook.com/urbanoutfitters (in-stream catalog)
Picture_5

Places
Coca-Cola Israel: http://www.facebook.com/cocacola (recycling check-ins + UGC)
Picture_56

Social Gaming
Bounty: http://www.facebook.com/bounty (Restaurant City- more powerful towels)
Picture_55

Older executions.....

Facebook Widgets Timeline- Jess3

via jess3.com